Oct 172014
SEO success factors - the periodic table

The SEO table of success factors has been around for a while, but recently Search Engine land has come up with an updated version, where, crucially, content has a much bigger role to play in the scheme of things. Here is the latest incarnation of the table:             Recent changes […]

 October 17, 2014  Posted by  SEM basics 1 Response »
Aug 262014

Not directly related to SEO or Online Marketing, but this is a very interesting video about what motivates us to do well. As it turns out, it’s far more complicated than just financial rewards, both within an organisation and in a more general context.     Enjoy! It made me think a bit…  

 August 26, 2014  Posted by  Optimisation Philosophy Comments Off
Jun 032014

Technical SEO knowledge is a must nowadays for any SEO professional who wants to stay in the industry and be successful. In a context where being an all-rounder is no longer a bonus, but an everyday necessity, let’s look at HTTP status codes and how we can use them. In brief, when a web server […]

 June 3, 2014  Posted by  SEM basics Comments Off
May 192014

User generate content, or UGC in its abbreviated form, has significant benefits for the brand and the way it is perceived by the customer, but within the right settings it can also boost SEO. Here are the main reasons why. The main distinction is centred around differentiating between the marketing speak and the customer speak, […]

 May 19, 2014  Posted by  SEM basics Comments Off
Mar 102014

Well into 2014, post numerous Pandas and Penguins, and Matt Cutts is still saying quality Search results are dependent on using links in the ranking algorithms’ – no news then? Well the answer while the ingredients for good SEO have largely remained the same, but the recipes have changed dramatically. Competitor analysis  For many years […]

 March 10, 2014  Posted by  SEM basics Comments Off
Dec 022013

1. Aim to be an all-rounder Being an SEO or link builder exclusively is no longer enough. The Search landscape has changed (surprise!), and this time it has changed radically. A healthy mix of SEO, SEM, even PPC, Social and Analytics is the best recipe for success, both strategically and tactically. 2. Make friends with […]

 December 2, 2013  Posted by  Optimisation Philosophy Comments Off
Jun 102013

Another month, another update from Google. And Penguin 2.0 is a serious one, with implications fro many businesses as well as online marketing professionals. From search results to the way we optimize, the two cute little animals from Google – Panda and Penguin – have changed the online landscape forever. Matt Cutts mentioned a few […]

 June 10, 2013  Posted by  SEM basics 4 Responses »
Mar 162013

The London distilled conference has become a good occasion to catch up with the recent trends in the ever changing industry of Search and to socialize with some really cool people – some top Search professionals are also top people full stop. Before I even start going through my personal highlights of the event, it […]

 March 16, 2013  Posted by  Link building Comments Off
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