The London distilled conference has become a good occasion to catch up with the recent trends in the ever changing industry of Search and to socialize with some really cool people – some top Search professionals are also top people full stop. Before I even start going through my personal highlights of the event, it [...]
Being an SEO (and succeeding) in 2013 is very different from, say, a year or two ago. 2012 has seen some major changes to Search engine marketing and whoever hasn’t adapted is almost surely guaranteed to disappear from the SEM radar. For 2013, Google will more than likely remain the main player in Search engine [...]
The world of mobile and mobile optimisation is changing more rapidly than other fields – the average strategy planning spans in the industry go up to about 3 months and need to be reassessed at least quarterly in order to stay ahead of the game and incorporate new mobile devices that enter the market or [...]
To my surprise, there are still people out there who question why Google and other search engines use links to rank pages in search results – and some of them even call themselves SEO specialists! I know, this is ridiculous. The other day I was leafing through an SEO forum and spotted someone asking why [...]
For a long time, exact match domains have been the secret weapon of inventive SEOers, and although they are still valuable assets, Google and potentially other search engines are starting to target them with new algorithm updates. Let’s go through the immediate implications. Before we start, it is important to specify whether we are looking [...]
In the last year or so, Google’s revenue from paid search has increased by almost 50% – together with the landscape changing updates released over the same period of time, these are clear indications of what Google wants us to do – less SEO and more PPC. But hasn’t this always been the case? In [...]
AC Rank, Citation flow and Trust flow: updated link building metrics from Majestic SEO It’s official: Majestic’s AC Rank has been rethought! From now on, it will be replaced by the more detailed and (hopefully) reliable Citation flow and Trust flow. AC rank will still be available upon creating a report for the site(s), but [...]
Off-site search engine optimisation: the only constant is change Introduction: the world of online marketing and particularly off-site SEO is a constantly changing one. Strategy and its immediate applications are normally revised every few months and recently the pace of changes has significantly increased. There are multiple causes for this increase, among which Google’s ambitions [...]
Using content as a driving force behind online marketing strategies In the recent online marketing context, SEO is more and more interdependent with content strategies. From the older saying of ‘content is king’ to present days of performing as a business on the internet, more quality content for your website, within the targeted niche, is [...]
Conversion optimisation – the factors behind visitors buying on your site or deciding to look somewhere else SEO is increasingly becoming integrated with other aspects of online marketing – social media, online PR and conversation optimisation are all interdependent and designing a coherent integrated strategy is key to online marketing success. Driving traffic to a [...]