The recent Penguin update, according to Matt Cutts, was introduced to penalise low quality sites and target spam, but have innocent web sites also suffered as a result? Having seen a few examples, I’m inclined to think that not everything went as smoothly as intended (or not?) by Google. I noticed that the PR of [...]
Feb 232012
SubDomain vs SubDirectory: site architecture and SEO It is universally accepted that SEO considerations should be part of any site’s architecture. We have several architectural options, such as multiple domains, sub domains and sub directories. As an example, we could look at seomatters.eu and seomatters.ro, ro.seomatters.eu and seomatters.eu/ro. The most suitable option should be chosen [...]
When keyword research is done and you get a feel for what the market and the competition are like, the next step is to work out a mapping strategy and associate your targeted keywords with the right pages. This process is fundamentally important for optimisation and if coordinated correctly, it will be the basis on [...]
Jan 032012
Social sciences and SEO – a personal take on search engine optimisation as a discipline It is quite common among both professionals and amateurs to debate on the nature of SEO as well as what the best approaches for optimisation are. I expressed my own opinion on another page – What is SEO, but even [...]
Dec 022011
SEO benefits – rankings, new visitors and brand awareness There are many benefits of SEO, and some sides of search engine optimisation are often overlooked. Mainly, these can be categorised into three groups: improvements in rankings, which naturally lead to more visitors and clients from organic sources, visitors arriving via the links placed as part [...]
Nov 222011
Long tail SEO – how to approach it in order to get the most out of optimisation Optimising for specific keywords varies according to the type of target to be optimised. There are three main types of targets when it comes to optimisation: short tail, mid-tail and long tail SEO. Optimising for short tail requires [...]
Oct 182011
The world of SEO has only recently started to be associated with mainstream thoughts on marketing and internet promotion, but even so it remains an area which is more often associated with confusion that clarity. In this post I’ll look at the difference between weak and bad links. It is universally accepted a natural link [...]
Oct 042011
In SEO and link building establishing the value of a link is one of the biggest challenges out there. All indicators have advantages as well as drawbacks, so in theory using a combination of metrics is the best idea to implement across link building activities. There is also a significant difference between bad links and [...]
Sep 212011
This is a great example of a well-organised SEO map, and although it is by no means an exact science, this guide touches on pretty much all aspects of optimisation and surrounding matters. Click on the image for more.
Sep 202011
It is not uncommon to have link builders working part-time. Because of this, a lot of the work ends up being done by students or anyone else who does the job as an addition to whatever keeps them busy for most of the time. This of course means link developers do not necessarily pay enough [...]
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