Jun 102013
 

Another month, another update from Google. And Penguin 2.0 is a serious one, with implications fro many businesses as well as online marketing professionals. From search results to the way we optimize, the two cute little animals from Google – Panda and Penguin – have changed the online landscape forever. Matt Cutts mentioned a few […]

 June 10, 2013  Posted by  SEO matters 4 Responses »
Mar 162013
 

The London distilled conference has become a good occasion to catch up with the recent trends in the ever changing industry of Search and to socialize with some really cool people – some top Search professionals are also top people full stop. Before I even start going through my personal highlights of the event, it […]

 March 16, 2013  Posted by  SEO matters Comments Off on London Distilled conference 2013 – personal highlights
Jan 142013
 

Being an SEO (and succeeding) in 2013 is very different from, say, a year or two ago. 2012 has seen some major changes to Search engine marketing and whoever hasn’t adapted is almost surely guaranteed to disappear from the SEM radar. For 2013, Google will more than likely remain the main player in Search engine […]

 January 14, 2013  Posted by  SEO matters 2 Responses »
Dec 052012
 

The world of mobile and mobile optimisation is changing more rapidly than other fields – the average strategy planning spans in the industry go up to about 3 months and need to be reassessed at least quarterly in order to stay ahead of the game and incorporate new mobile devices that enter the market or […]

 December 5, 2012  Posted by  SEO matters Comments Off on SEO strategy for mobile – the only constant is change
Nov 152012
 

To my surprise, there are still people out there who question why Google and other search engines use links to rank pages in search results – and some of them even call themselves SEO specialists! I know, this is ridiculous. The other day I was leafing through an SEO forum and spotted someone asking why […]

 November 15, 2012  Posted by  SEO matters Comments Off on Why Google (still) uses links to rank websites – the fundamental SEO question
Oct 172012
 

For a long time, exact match domains have been the secret weapon of inventive SEOers, and although they are still valuable assets, Google and potentially other search engines are starting to target them with new algorithm updates. Let’s go through the immediate implications. Before we start, it is important to specify whether we are looking […]

 October 17, 2012  Posted by  SEO matters 2 Responses »
Oct 012012
 

In the last year or so, Google’s revenue from paid search has increased by almost 50% – together with the landscape changing updates released over the same period of time, these are clear indications of what Google wants us to do – less SEO and more PPC. But hasn’t this always been the case? In […]

 October 1, 2012  Posted by  SEO matters Comments Off on SEO vs PPC: what Google wants, Google gets (well, most of the time)
Sep 062012
 

AC Rank, Citation flow and Trust flow: updated link building metrics from Majestic SEO It’s official: Majestic’s AC Rank has been rethought! From now on, it will be replaced by the more detailed and (hopefully) reliable Citation flow and Trust flow. AC rank will still be available upon creating a report for the site(s), but […]

 September 6, 2012  Posted by  SEO matters Comments Off on AC Rank vs Citation flow and Trust flow: the latest Majestic link evaluation metrics
Aug 012012
 

Off-site search engine optimisation: the only constant is change Introduction: the world of online marketing and particularly off-site SEO is a constantly changing one. Strategy and its immediate applications are normally revised every few months and recently the pace of changes has significantly increased. There are multiple causes for this increase, among which Google’s ambitions […]

 August 1, 2012  Posted by  SEO matters Comments Off on Quick guide to off-site optimisation – an improvised SWOT analysis
Jul 312012
 

Using content as a driving force behind online marketing strategies In the recent online marketing context, SEO is more and more interdependent with content strategies. From the older saying of ‘content is king’ to present days of performing as a business on the internet, more quality content for your website, within the targeted niche, is […]

 July 31, 2012  Posted by  SEO matters Comments Off on Content strategies: how to use content as a driving force for your business
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